{"id":243,"date":"2016-11-09T22:51:01","date_gmt":"2016-11-09T22:51:01","guid":{"rendered":"https:\/\/oceanwp.org\/architect\/?page_id=243"},"modified":"2024-12-17T16:19:54","modified_gmt":"2024-12-17T21:19:54","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.themediamgroup.com\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"243\" class=\"elementor elementor-243\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d3096e e-con-full e-flex e-con e-parent\" data-id=\"0d3096e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a68e4b elementor-widget elementor-widget-prime-slider-blog\" data-id=\"1a68e4b\" data-element_type=\"widget\" data-widget_type=\"prime-slider-blog.zinest\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"bdt-prime-slider\">\n\t\t\t<div class=\"bdt-prime-slider-skin-zinest\">\n\t\t\t\t<div class=\"bdt-position-relative bdt-visible-toggle\" data-settings=\"{&quot;id&quot;:&quot;#bdt-1a68e4b&quot;,&quot;animation_status&quot;:&quot;no&quot;}\" id=\"bdt-1a68e4b\" bdt-slideshow=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;ratio&quot;:&quot;16:9&quot;,&quot;min-height&quot;:&quot;440&quot;,&quot;autoplay&quot;:false,&quot;autoplay-interval&quot;:null,&quot;pause-on-hover&quot;:false,&quot;velocity&quot;:1,&quot;finite&quot;:true}\">\n\t\t\t\t\t<ul class=\"bdt-slideshow-items\">\n\t\t\t\t\t\t\n            <li class=\"bdt-slideshow-item bdt-flex bdt-flex-middle elementor-repeater-item-1078\">\n\n                \n                    <div class=\"bdt-ps-slide-img\" style=\"background-image: url('https:\/\/themediamgroup.com\/blog\/wp-content\/uploads\/2024\/12\/Mediam-Group-NB-1024x683.webp')\"><\/div>\n\n                    \n                                    <div class=\"bdt-overlay-default bdt-position-cover\"><\/div>\n                \n                \n        <div class=\"bdt-container\">\n            <div class=\"bdt-prime-slider-wrapper\">\n                <div class=\"bdt-prime-slider-content\">\n                    <div class=\"bdt-prime-slider-desc\">\n\n                                                    <div class=\"bdt-ps-category-wrapper\" data-bdt-slideshow-parallax=\"y: 50,0,-50; opacity: 1,1,0\">\n                                        <div class=\"bdt-ps-category\" data-reveal=\"reveal-active\">\n        <a href=\"https:\/\/themediamgroup.com\/blog\/caso-de-exito\/\" rel=\"tag\">Caso de \u00c9xito<\/a>        <\/div>\n                                    <\/div>\n                        \n                                                    <div class=\"bdt-main-title\" data-reveal=\"reveal-active\">\n                                <h2 class=\"bdt-title-tag\" data-bdt-slideshow-parallax=\"y: 80,0,-80; opacity: 1,1,0\">\n\n                                    <a href=\"https:\/\/themediamgroup.com\/blog\/caso-de-exito\/new-balance-latam-estrategia-en-ctv\/\">\n                                        <span class=\"frist-word\">C\u00f3mo<\/span> New Balance LATAM potenci\u00f3 su estrategia de marca con publicidad en CTV\u00a0                                    <\/a>\n\n                                <\/h2>\n                            <\/div>\n                        \n                        \n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        \n                \n            <\/li>\n\n\n\n        <\/ul>\n\n        \n                    <div class=\"bdt-navigation-arrows bdt-position-bottom-right reveal-muted\">\n                <a class=\"bdt-prime-slider-previous\" href=\"#\" bdt-slidenav-previous bdt-slideshow-item=\"previous\"><\/a>\n                <a class=\"bdt-prime-slider-next\" href=\"#\" bdt-slidenav-next bdt-slideshow-item=\"next\"><\/a>\n            <\/div>\n        \n    \n        <\/div>\n\n        \n        \n        <\/div>\n        <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8994782 e-flex e-con-boxed e-con e-parent\" data-id=\"8994782\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd111fd elementor-widget elementor-widget-heading\" data-id=\"bd111fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Nuestro Blog<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70e7654 e-flex e-con-boxed e-con e-parent\" data-id=\"70e7654\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f823b2 e-con-full e-flex e-con e-child\" data-id=\"5f823b2\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-660fba9 e-con-full e-flex e-con e-child\" data-id=\"660fba9\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45e5bb5 e-flex e-con-boxed e-con e-parent\" data-id=\"45e5bb5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4c2dfd elementor-widget elementor-widget-jw-posts\" data-id=\"d4c2dfd\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:3}\" data-widget_type=\"jw-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-jw-posts jet-widgets\"><div class=\"jw-posts col-row \">\n<div class=\"jw-posts__item col-desk-3\">\n\t<div class=\"jw-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/publicidad-digital\/\" class=\"post-thumbnail__link\"><img fetchpriority=\"high\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2024\/12\/publicidad-digital.webp\" alt=\"Publicidad digital y CTV, \u00bfc\u00f3mo se hacen campa\u00f1as interactivas?\" width=\"1200\" height=\"800\"><\/a><\/div><div class=\"jw-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/publicidad-digital\/\">Publicidad digital y CTV, \u00bfc\u00f3mo se hacen campa\u00f1as interactivas?<\/a><\/h4><div class=\"post-meta\"><span class=\"post__date post-meta__item\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/2024\/12\/17\/\" class=\"post__date-link\">17 de diciembre de 2024<\/a><\/span><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default'><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/publicidad-digital\/#%C2%BFQue_es_la_publicidad_digital_y_como_ha_cambiado\" title=\"\u00bfQu\u00e9 es la publicidad digital y c\u00f3mo ha cambiado?\">\u00bfQu\u00e9 es la publicidad digital y c\u00f3mo ha cambiado?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/publicidad-digital\/#El_impacto_de_la_CTV_en_esta_publicidad\" title=\"El impacto de la CTV en esta publicidad\">El impacto de la CTV en esta publicidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/publicidad-digital\/#Tipos_de_publicidad_digital_en_CTV\" title=\"Tipos de publicidad digital en CTV\">Tipos de publicidad digital en CTV<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/publicidad-digital\/#%C2%BFPor_que_la_CTV_es_el_futuro_de_la_publicidad_digital\" title=\"\u00bfPor qu\u00e9 la CTV es el futuro de la publicidad digital?\">\u00bfPor qu\u00e9 la CTV es el futuro de la publicidad digital?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/publicidad-digital\/#Campanas_interactivas_y_personalizadas_el_nuevo_estandar\" title=\"Campa\u00f1as interactivas y personalizadas: el nuevo est\u00e1ndar\">Campa\u00f1as interactivas y personalizadas: el nuevo est\u00e1ndar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/publicidad-digital\/#Marcas_que_transformaron_la_publicidad_digital_con_CTV\" title=\"Marcas que transformaron la publicidad digital con CTV\">Marcas que transformaron la publicidad digital con CTV<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/publicidad-digital\/#Consejos_para_maximizar_el_retorno_de_inversion_en_CTV\" title=\"Consejos para maximizar el retorno de inversi\u00f3n en CTV\">Consejos para maximizar el retorno de inversi\u00f3n en CTV<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/publicidad-digital\/#1_Conoce_a_tu_audiencia_en_profundidad\" title=\"1. Conoce a tu audiencia en profundidad\">1. Conoce a tu audiencia en profundidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/publicidad-digital\/#2_Invierte_en_creatividad_interactiva_de_la_publicidad_digital\" title=\"2. Invierte en creatividad interactiva de la publicidad digital\">2. Invierte en creatividad interactiva de la publicidad digital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/publicidad-digital\/#3_Mide_y_optimiza_constantemente_tus_campanas\" title=\"3. Mide y optimiza constantemente tus campa\u00f1as\">3. Mide y optimiza constantemente tus campa\u00f1as<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/publicidad-digital\/#4_Integra_la_CTV_con_otros_canales_de_publicidad_digital\" title=\"4. Integra la CTV con otros canales de publicidad digital\">4. Integra la CTV con otros canales de publicidad digital<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/publicidad-digital\/#H2_%C2%BFPor_que_incluir_la_CTV_en_tu_estrategia_de_marca\" title=\"H2: \u00bfPor qu\u00e9 incluir la CTV en tu estrategia de marca?\">H2: \u00bfPor qu\u00e9 incluir la CTV en tu estrategia de marca?<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/publicidad-digital\/#Referencias_Bibliograficas\" title=\"Referencias Bibliogr\u00e1ficas\">Referencias Bibliogr\u00e1ficas<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div class=\"entry-excerpt\">Tabla de contenidos Toggle \u00bfQu\u00e9 es la publicidad digital y c\u00f3mo ha cambiado?El impacto de la CTV en esta publicidadTipos&hellip;<\/div>\n<div class=\"jw-more-wrap\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/marketing\/publicidad-digital\/\" class=\"btn btn-primary elementor-button elementor-size-md jw-more\"><span class=\"btn__text\">Seguir leyendo<\/span><\/a><\/div><\/div><\/div>\n<\/div><div class=\"jw-posts__item col-desk-3\">\n\t<div class=\"jw-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/new-balance-latam-estrategia-en-ctv\/\" class=\"post-thumbnail__link\"><img decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2024\/12\/Mediam-Group-NB.webp\" alt=\"C\u00f3mo New Balance LATAM potenci\u00f3 su estrategia de marca con publicidad en CTV\u00a0\" width=\"1200\" height=\"800\"><\/a><\/div><div class=\"jw-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/new-balance-latam-estrategia-en-ctv\/\">C\u00f3mo New Balance LATAM potenci\u00f3 su estrategia de marca con publicidad en CTV\u00a0<\/a><\/h4><div class=\"post-meta\"><span class=\"post__date post-meta__item\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/2024\/12\/03\/\" class=\"post__date-link\">3 de diciembre de 2024<\/a><\/span><\/div><div class=\"entry-excerpt\">Descubre c\u00f3mo New Balance LATAM fortaleci\u00f3 su presencia de marca en Am\u00e9rica Latina con campa\u00f1as de publicidad en Connected TV&hellip;<\/div>\n<div class=\"jw-more-wrap\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/caso-de-exito\/new-balance-latam-estrategia-en-ctv\/\" class=\"btn btn-primary elementor-button elementor-size-md jw-more\"><span class=\"btn__text\">Seguir leyendo<\/span><\/a><\/div><\/div><\/div>\n<\/div><div class=\"jw-posts__item col-desk-3\">\n\t<div class=\"jw-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/programatica\/\" class=\"post-thumbnail__link\"><img decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2016\/10\/programatica.webp\" alt=\"Program\u00e1tica: c\u00f3mo transformar tus campa\u00f1as de marketing\" width=\"1200\" height=\"800\"><\/a><\/div><div class=\"jw-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/programatica\/\">Program\u00e1tica: c\u00f3mo transformar tus campa\u00f1as de marketing<\/a><\/h4><div class=\"post-meta\"><span class=\"post__date post-meta__item\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/2024\/11\/05\/\" class=\"post__date-link\">5 de noviembre de 2024<\/a><\/span><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default'><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/programatica\/#%C2%BFQue_es_la_publicidad_programatica\" title=\"\u00bfQu\u00e9 es la publicidad program\u00e1tica?\">\u00bfQu\u00e9 es la publicidad program\u00e1tica?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/programatica\/#%C2%BFComo_funciona_la_publicidad_programatica\" title=\"\u00bfC\u00f3mo funciona la publicidad program\u00e1tica?\">\u00bfC\u00f3mo funciona la publicidad program\u00e1tica?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/programatica\/#Ejemplos_de_plataformas\" title=\"Ejemplos de plataformas\">Ejemplos de plataformas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/programatica\/#Tipos_de_publicidad_programatica\" title=\"Tipos de publicidad program\u00e1tica\">Tipos de publicidad program\u00e1tica<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/programatica\/#RTB_Real-Time_Bidding\" title=\"RTB (Real-Time Bidding)\">RTB (Real-Time Bidding)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/programatica\/#PMP_Private_Marketplace\" title=\"PMP (Private Marketplace)\">PMP (Private Marketplace)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/programatica\/#Programmatic_Direct\" title=\"Programmatic Direct\">Programmatic Direct<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/programatica\/#Programmatic_Guaranteed\" title=\"Programmatic Guaranteed\">Programmatic Guaranteed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/programatica\/#Audio_y_Video_Programatico\" title=\"Audio y Video Program\u00e1tico\">Audio y Video Program\u00e1tico<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/programatica\/#Beneficios_clave_de_la_publicidad_programatica\" title=\"Beneficios clave de la publicidad program\u00e1tica\">Beneficios clave de la publicidad program\u00e1tica<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/programatica\/#Precision_en_la_segmentacion\" title=\"Precisi\u00f3n en la segmentaci\u00f3n\">Precisi\u00f3n en la segmentaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/programatica\/#Ahorro_en_costos\" title=\"Ahorro en costos\">Ahorro en costos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/programatica\/#Transparencia_y_control\" title=\"Transparencia y control\">Transparencia y control<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/programatica\/#Escalabilidad\" title=\"Escalabilidad\">Escalabilidad<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/programatica\/#Publicidad_programatica_clave_para_el_exito_en_campanas_digitales\" title=\"Publicidad program\u00e1tica: clave para el \u00e9xito en campa\u00f1as digitales\">Publicidad program\u00e1tica: clave para el \u00e9xito en campa\u00f1as digitales<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/programatica\/#Referencias_Bibliograficas\" title=\"Referencias Bibliogr\u00e1ficas\">Referencias Bibliogr\u00e1ficas<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div class=\"entry-excerpt\">Tabla de contenidos Toggle \u00bfQu\u00e9 es la publicidad program\u00e1tica?\u00bfC\u00f3mo funciona la publicidad program\u00e1tica?Ejemplos de plataformasTipos de publicidad program\u00e1ticaRTB (Real-Time Bidding)PMP&hellip;<\/div>\n<div class=\"jw-more-wrap\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/programatica\/\" class=\"btn btn-primary elementor-button elementor-size-md jw-more\"><span class=\"btn__text\">Seguir leyendo<\/span><\/a><\/div><\/div><\/div>\n<\/div><div class=\"jw-posts__item col-desk-3\">\n\t<div class=\"jw-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2016\/10\/que-es-ctv.webp\" alt=\"Qu\u00e9 es CTV y por qu\u00e9 ha revolucionado la publicidad\" width=\"1200\" height=\"800\"><\/a><\/div><div class=\"jw-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/\">Qu\u00e9 es CTV y por qu\u00e9 ha revolucionado la publicidad<\/a><\/h4><div class=\"post-meta\"><span class=\"post__date post-meta__item\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/2024\/11\/05\/\" class=\"post__date-link\">5 de noviembre de 2024<\/a><\/span><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default'><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/#%C2%BFQue_es_CTV_o_Connected_TV\" title=\"\u00bfQu\u00e9 es CTV o Connected TV?\">\u00bfQu\u00e9 es CTV o Connected TV?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/#%C2%BFComo_funciona_la_publicidad_en_CTV\" title=\"\u00bfC\u00f3mo funciona la publicidad en CTV?\">\u00bfC\u00f3mo funciona la publicidad en CTV?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/#Que_es_CTV_ventajas_para_anunciantes_y_consumidores\" title=\"Qu\u00e9 es CTV: ventajas para anunciantes y consumidores\">Qu\u00e9 es CTV: ventajas para anunciantes y consumidores<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/#Segmentacion_precisa\" title=\"Segmentaci\u00f3n precisa\">Segmentaci\u00f3n precisa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/#Que_es_CTV_anuncios_menos_invasivos\" title=\"Qu\u00e9 es CTV: anuncios menos invasivos\">Qu\u00e9 es CTV: anuncios menos invasivos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/#Medicion_precisa_del_impacto\" title=\"Medici\u00f3n precisa del impacto\">Medici\u00f3n precisa del impacto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/#Que_es_CTV_mayor_interactividad\" title=\"Qu\u00e9 es CTV: mayor interactividad\">Qu\u00e9 es CTV: mayor interactividad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/#Flexibilidad_en_formatos_publicitarios\" title=\"Flexibilidad en formatos publicitarios\">Flexibilidad en formatos publicitarios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/#Que_es_CTV_acceso_a_audiencias_mas_jovenes\" title=\"Qu\u00e9 es CTV: acceso a audiencias m\u00e1s j\u00f3venes\">Qu\u00e9 es CTV: acceso a audiencias m\u00e1s j\u00f3venes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/#Integracion_con_dispositivos_moviles\" title=\"Integraci\u00f3n con dispositivos m\u00f3viles\">Integraci\u00f3n con dispositivos m\u00f3viles<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/#%C2%BFQue_es_CTV_Su_relevancia_en_los_mercados_emergentes_de_Latinoamerica\" title=\"\u00bfQu\u00e9 es CTV? Su relevancia en los mercados emergentes de Latinoam\u00e9rica\">\u00bfQu\u00e9 es CTV? Su relevancia en los mercados emergentes de Latinoam\u00e9rica<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/#Crecimiento_del_acceso_a_internet\" title=\"Crecimiento del acceso a internet\">Crecimiento del acceso a internet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/#Diversificacion_del_publico\" title=\"Diversificaci\u00f3n del p\u00fablico\">Diversificaci\u00f3n del p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/#Que_es_CTV_publicidad_en_multiples_dispositivos\" title=\"Qu\u00e9 es CTV: publicidad en m\u00faltiples dispositivos\">Qu\u00e9 es CTV: publicidad en m\u00faltiples dispositivos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/#Audiencias_jovenes\" title=\"Audiencias j\u00f3venes\">Audiencias j\u00f3venes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/#Adaptabilidad_al_contexto_local\" title=\"Adaptabilidad al contexto local\">Adaptabilidad al contexto local<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/#Medicion_en_tiempo_real\" title=\"Medici\u00f3n en tiempo real\">Medici\u00f3n en tiempo real<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/#Que_es_CTV_conexion_directa_con_consumidores\" title=\"Qu\u00e9 es CTV: \u00a0conexi\u00f3n directa con consumidores\">Qu\u00e9 es CTV: \u00a0conexi\u00f3n directa con consumidores<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/#Explora_las_oportunidades_de_CTV_con_Mediam_by_Aleph\" title=\"Explora las oportunidades de CTV con Mediam by Aleph\">Explora las oportunidades de CTV con Mediam by Aleph<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/#Referencias_Bibliograficas\" title=\"Referencias Bibliogr\u00e1ficas\">Referencias Bibliogr\u00e1ficas<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div class=\"entry-excerpt\">Tabla de contenidos Toggle \u00bfQu\u00e9 es CTV o Connected TV?\u00bfC\u00f3mo funciona la publicidad en CTV?Qu\u00e9 es CTV: ventajas para anunciantes&hellip;<\/div>\n<div class=\"jw-more-wrap\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/que-es-ctv\/\" class=\"btn btn-primary elementor-button elementor-size-md jw-more\"><span class=\"btn__text\">Seguir leyendo<\/span><\/a><\/div><\/div><\/div>\n<\/div><div class=\"jw-posts__item col-desk-3\">\n\t<div class=\"jw-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/plataformas-de-streaming\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2016\/10\/plataformas-de-streaming.webp\" alt=\"Plataformas de streaming: \u00bfpor qu\u00e9 son tendencia en Am\u00e9rica Latina?\" width=\"1200\" height=\"800\"><\/a><\/div><div class=\"jw-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/plataformas-de-streaming\/\">Plataformas de streaming: \u00bfpor qu\u00e9 son tendencia en Am\u00e9rica Latina?<\/a><\/h4><div class=\"post-meta\"><span class=\"post__date post-meta__item\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/2024\/11\/05\/\" class=\"post__date-link\">5 de noviembre de 2024<\/a><\/span><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default'><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/plataformas-de-streaming\/#Factores_clave_de_una_mayor_audiencia_en_plataformas_de_streaming\" title=\"Factores clave de una mayor audiencia en plataformas de streaming\">Factores clave de una mayor audiencia en plataformas de streaming<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/plataformas-de-streaming\/#Plataformas_de_streaming_con_recomendaciones_personalizadas\" title=\"Plataformas de streaming con recomendaciones personalizadas\">Plataformas de streaming con recomendaciones personalizadas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/plataformas-de-streaming\/#Amplia_oferta_de_contenido\" title=\"Amplia oferta de contenido\">Amplia oferta de contenido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/plataformas-de-streaming\/#Otras_razones_de_la_popularidad_de_las_plataformas_de_streaming\" title=\"Otras razones de la popularidad de las plataformas de streaming\">Otras razones de la popularidad de las plataformas de streaming<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/plataformas-de-streaming\/#Plataformas_de_streaming_estadisticas_en_LATAM\" title=\"Plataformas de streaming: estad\u00edsticas en LATAM\">Plataformas de streaming: estad\u00edsticas en LATAM<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/plataformas-de-streaming\/#ViX_el_lider_de_las_plataformas_de_streaming_en_espanol\" title=\"ViX: el l\u00edder de las plataformas de streaming en espa\u00f1ol\">ViX: el l\u00edder de las plataformas de streaming en espa\u00f1ol<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/plataformas-de-streaming\/#El_poder_del_streaming_en_publicidad_oportunidades_para_marketeros\" title=\"El poder del streaming en publicidad: oportunidades para marketeros\">El poder del streaming en publicidad: oportunidades para marketeros<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/plataformas-de-streaming\/#El_futuro_de_las_plataformas_de_streaming_y_la_publicidad_en_LATAM\" title=\"El futuro de las plataformas de streaming y la publicidad en LATAM\">El futuro de las plataformas de streaming y la publicidad en LATAM<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/plataformas-de-streaming\/#Referencias_Bibliograficas\" title=\"Referencias Bibliogr\u00e1ficas\">Referencias Bibliogr\u00e1ficas<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div class=\"entry-excerpt\">Tabla de contenidos Toggle Factores clave de una mayor audiencia en plataformas de streamingPlataformas de streaming con recomendaciones personalizadasAmplia oferta&hellip;<\/div>\n<div class=\"jw-more-wrap\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/streaming\/plataformas-de-streaming\/\" class=\"btn btn-primary elementor-button elementor-size-md jw-more\"><span class=\"btn__text\">Seguir leyendo<\/span><\/a><\/div><\/div><\/div>\n<\/div><div class=\"jw-posts__item col-desk-3\">\n\t<div class=\"jw-posts__inner-box\"><div class=\"post-thumbnail\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/television-conectada\/\" class=\"post-thumbnail__link\"><img loading=\"lazy\" decoding=\"async\" class=\"post-thumbnail__img wp-post-image\" src=\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2016\/10\/television-conectada.webp\" alt=\"Televisi\u00f3n conectada LATAM: Estudio Comscore\" width=\"1200\" height=\"800\"><\/a><\/div><div class=\"jw-posts__inner-content\"><h4 class=\"entry-title\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/television-conectada\/\">Televisi\u00f3n conectada LATAM: Estudio Comscore<\/a><\/h4><div class=\"post-meta\"><span class=\"post__date post-meta__item\"><a href=\"https:\/\/www.themediamgroup.com\/blog\/2024\/11\/05\/\" class=\"post__date-link\">5 de noviembre de 2024<\/a><\/span><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default'><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/television-conectada\/#Television_conectada_oportunidades_para_los_anunciantes\" title=\"Televisi\u00f3n conectada: oportunidades para los anunciantes\">Televisi\u00f3n conectada: oportunidades para los anunciantes<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/television-conectada\/#Television_conectada_su_crecimiento_imparable_LATAM\" title=\"Televisi\u00f3n conectada: su crecimiento imparable LATAM\">Televisi\u00f3n conectada: su crecimiento imparable LATAM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/television-conectada\/#%C2%BFQue_beneficios_ofrece_la_television_conectada_a_los_anunciantes\" title=\"\u00bfQu\u00e9 beneficios ofrece la televisi\u00f3n conectada a los anunciantes?\">\u00bfQu\u00e9 beneficios ofrece la televisi\u00f3n conectada a los anunciantes?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/television-conectada\/#Estudio_Regional_de_CTV_2023_descubriendo_las_tendencias_en_LATAM\" title=\"Estudio Regional de CTV 2023: descubriendo las tendencias en LATAM\">Estudio Regional de CTV 2023: descubriendo las tendencias en LATAM<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/television-conectada\/#%C2%BFPor_que_es_importante_este_estudio_para_los_marketers\" title=\"\u00bfPor qu\u00e9 es importante este estudio para los marketers?\">\u00bfPor qu\u00e9 es importante este estudio para los marketers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/television-conectada\/#Principales_hallazgos_del_estudio_Comscore\" title=\"Principales hallazgos del estudio Comscore\">Principales hallazgos del estudio Comscore<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/television-conectada\/#Hallazgos_en_el_estudio_sobre_television_conectada\" title=\"Hallazgos en el estudio sobre televisi\u00f3n conectada\">Hallazgos en el estudio sobre televisi\u00f3n conectada<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediamgroup.com\/blog\/connected-tv\/television-conectada\/#Comscore_el_estudio_de_los_lideres_en_medios\" title=\"Comscore: el estudio de los l\u00edderes en medios\">Comscore: el estudio de los l\u00edderes en medios<\/a><\/li><li 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Marketing Publicidad digital y CTV, \u00bfc\u00f3mo se hacen campa\u00f1as interactivas? 17 de diciembre de 2024 Caso de \u00c9xito C\u00f3mo New Balance LATAM potenci\u00f3 su estrategia de marca [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","footnotes":""},"class_list":["post-243","page","type-page","status-publish","hentry","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blog themediamgroup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.themediamgroup.com\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog themediamgroup\" \/>\n<meta property=\"og:description\" content=\"Caso de \u00c9xito C\u00f3mo New Balance LATAM potenci\u00f3 su estrategia de marca con publicidad en CTV\u00a0 Nuestro Blog Marketing Publicidad digital y CTV, \u00bfc\u00f3mo se hacen campa\u00f1as interactivas? 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