{"id":16,"count":7,"description":"Aprende c\u00f3mo el <strong>comportamiento digital<\/strong> en Connected TV (CTV) est\u00e1 cambiando la forma en la que las marcas se relacionan con sus audiencias; especialmente con la evoluci\u00f3n de los h\u00e1bitos de consumo en CTV.\r\n<h2>La personalizaci\u00f3n basada en <strong>comportamiento digital<\/strong><\/h2>\r\nA trav\u00e9s de CTV, las marcas pueden observar de cerca los intereses y preferencias de sus audiencias. Esto abarca desde el contenido que eligen hasta los horarios de mayor actividad. As\u00ed, esta plataforma ofrece una personalizaci\u00f3n de anuncios basada en datos. Tambi\u00e9n facilita que los mensajes lleguen en el momento adecuado y en un formato que resuene con el espectador.\r\n\r\nGracias a la naturaleza digital de CTV, los l\u00edderes en <em>marketing<\/em> tienen la posibilidad de media el impacto de sus campa\u00f1as en tiempo real. Los datos de visualizaci\u00f3n y las interacciones permiten ajustar las estrategias de manera \u00e1gil.\r\n<h2>Una experiencia publicitaria inmersiva y eficaz<\/h2>\r\nLa publicidad en CTV es una experiencia inmersiva que se adapta a los h\u00e1bitos digitales de los usuarios. Y, como es de esperarse, es una forma de <em>engagement<\/em> que otras plataformas tradicionales no pueden igualar.\r\n\r\nPor eso, en esta secci\u00f3n, te ofrecemos informaci\u00f3n sobre c\u00f3mo se aprovecha el comportamiento <em>online<\/em> en CTV. Construye campa\u00f1as efectivas y fortalece la relaci\u00f3n entre las marcas y sus consumidores en un entorno digital en evoluci\u00f3n.\r\n\r\nEste contenido est\u00e1 pensado para los l\u00edderes y tomadores de decisiones en <em>marketing<\/em>. Si es tu caso, est\u00e1s a un paso de entender mejor c\u00f3mo el an\u00e1lisis del <strong>comportamiento digital<\/strong> en CTV puede elevar el impacto de sus campa\u00f1as.","link":"https:\/\/www.themediamgroup.com\/blog\/tag\/comportamiento-digital\/","name":"Comportamiento digital","slug":"comportamiento-digital","taxonomy":"post_tag","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comportamiento digital en CTV: sus ventajas | Mediam by Aleph<\/title>\n<meta name=\"description\" content=\"Si quieres saber c\u00f3mo se da el comportamiento digital en Connected TV (CTV), aqu\u00ed tienes toda la informaci\u00f3n \u00a1Entra ya y ent\u00e9rate!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.themediamgroup.com\/blog\/tag\/comportamiento-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comportamiento digital en CTV: sus ventajas | Mediam by Aleph\" \/>\n<meta property=\"og:description\" content=\"Si quieres saber c\u00f3mo se da el comportamiento digital en Connected TV (CTV), aqu\u00ed tienes toda la informaci\u00f3n \u00a1Entra ya y ent\u00e9rate!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.themediamgroup.com\/blog\/tag\/comportamiento-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - 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