{"id":17,"count":7,"description":"As\u00ed es, la publicidad evoluciona a pasos agigantados en la era digital. Hoy en d\u00eda, tres <strong>estrategias digitales<\/strong> han tomado especial protagonismo: Connected TV (CTV), la compra program\u00e1tica y el <em>streaming<\/em>. En Mediam by Aleph, nos enfocamos en ofrecer contenido especializado que aborda c\u00f3mo estas tendencias pueden transformar la visibilidad y alcance de las marcas. \u00bfTe animas a leer m\u00e1s?\r\n<h2><strong>Estrategias digitales<\/strong> y la revoluci\u00f3n de Connected TV (CTV)<\/h2>\r\nConnected TV (CTV) permite a las marcas conectar con sus audiencias a trav\u00e9s de dispositivos de televisi\u00f3n inteligentes. Adem\u00e1s, ofrece un enfoque directo y permite segmentar los anuncios con precisi\u00f3n. As\u00ed, se aprovechan las oportunidades de llegar a consumidores que prefieren los contenidos digitales en pantallas grandes.\r\n\r\nEn nuestros art\u00edculos, exploramos c\u00f3mo las empresas pueden integrar CTV en sus estrategias para maximizar el impacto publicitario.\r\n<h2>Program\u00e1tica y <em>streaming<\/em> para una estrategia<\/h2>\r\nLa compra program\u00e1tica se ha convertido en una herramienta esencial para optimizar campa\u00f1as digitales. Al automatizar la adquisici\u00f3n de espacios publicitarios, las marcas pueden llegar a audiencias clave en el momento y lugar adecuados.\r\n\r\nEsta tecnolog\u00eda no solo permite la eficiencia en costos, sino que tambi\u00e9n facilita un ajuste en tiempo real de las campa\u00f1as. En Mediam by Aleph, analizamos las mejores pr\u00e1cticas y tecnolog\u00edas emergentes en program\u00e1tica.\r\n\r\nAdem\u00e1s, el consumo de contenidos a trav\u00e9s de plataformas de <em>streaming<\/em> sigue creciendo. Este medio ofrece a las marcas una conexi\u00f3n profunda con el consumidor mediante experiencias inmersivas y de alta calidad. A trav\u00e9s de nuestros contenidos, mostramos c\u00f3mo el <em>streaming<\/em> puede formar parte de una estrategia de branding s\u00f3lida.\r\n\r\n\u00bfListo para saber m\u00e1s sobre <strong>estrategias digitales<\/strong>? En Mediam by Aleph, estos temas son explorados a fondo. Si buscas maximizar el retorno de inversi\u00f3n y el <em>engagement<\/em>, ingresa a estos <em>posts<\/em>.","link":"https:\/\/www.themediamgroup.com\/blog\/tag\/estrategias-digitales\/","name":"Estrategias digitales","slug":"estrategias-digitales","taxonomy":"post_tag","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estrategias digitales en la era del streaming | Mediam by Aleph<\/title>\n<meta name=\"description\" content=\"En este art\u00edculo, agrupamos toda la informaci\u00f3n sobre las estrategias digitales en relaci\u00f3n con el streaming, CTV y la program\u00e1tica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.themediamgroup.com\/blog\/tag\/estrategias-digitales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategias digitales en la era del streaming | Mediam by Aleph\" \/>\n<meta property=\"og:description\" content=\"En este art\u00edculo, agrupamos toda la informaci\u00f3n sobre las estrategias digitales en relaci\u00f3n con el streaming, CTV y la program\u00e1tica.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.themediamgroup.com\/blog\/tag\/estrategias-digitales\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - 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