{"id":18,"count":1,"description":"En Mediam by Aleph, nos dirigimos a l\u00edderes en publicidad y marketing. Especialmente, a quienes buscan innovar en sus estrategias digitales y maximizar el impacto de sus campa\u00f1as. Para los expertos <strong>marketeros y publicistas<\/strong>, es fundamental conocer las ventajas de integrar Connected TV (CTV), program\u00e1tica y <em>streaming<\/em> en las estrategias de marca.\r\n\r\n\u00bfTe interesa saber m\u00e1s detalles? Entonces, sigue leyendo, pues aqu\u00ed agrupamos toda la informaci\u00f3n en un mismo lugar.\r\n<h2>Connected TV (CTV) para <strong>marketeros y publicistas<\/strong><\/h2>\r\nConnected TV (CTV) es una herramienta poderosa para marcas que buscan una conexi\u00f3n directa con audiencias espec\u00edficas en sus hogares. As\u00ed, pueden alcanzarlas en dispositivos de televisi\u00f3n conectados.\r\n\r\nPara los tomadores de decisiones, CTV ofrece un enfoque \u00fanico para mejorar la segmentaci\u00f3n y el alcance. Por esto, en Mediam by Aleph, analizamos c\u00f3mo los l\u00edderes pueden integrar CTV para potenciar su estrategia de branding.\r\n<h2>Program\u00e1tica y <em>streaming<\/em><\/h2>\r\nLa compra program\u00e1tica ha transformado la forma en que las empresas adquieren espacios publicitarios digitales. Con la posibilidad de automatizar y ajustar campa\u00f1as en tiempo real, esta estrategia permite a los directivos optimizar el presupuesto publicitario y mejorar el retorno de inversi\u00f3n.\r\n\r\nAsimismo, el <em>streaming<\/em> es una plataforma que ofrece experiencias inmersivas, permitiendo a las marcas construir relaciones s\u00f3lidas con sus consumidores. En Mediam by Aleph, discutimos c\u00f3mo este puede elevar las campa\u00f1as publicitarias.\r\n\r\nAs\u00ed, ofrecemos <em>insights<\/em> para que los ejecutivos y gerentes de marketing integren esta herramienta en sus estrategias de manera efectiva.\r\n\r\nEstos art\u00edculos est\u00e1n dise\u00f1ados para ayudar a los l\u00edderes <strong>marketeros y publicistas<\/strong> a comprender c\u00f3mo CTV, program\u00e1tica y <em>streaming<\/em> pueden transformar sus estrategias. As\u00ed, pueden fortalecer su presencia de marca en el entorno digital.","link":"https:\/\/www.themediamgroup.com\/blog\/tag\/marketeros-y-publicistas\/","name":"Marketeros y publicistas","slug":"marketeros-y-publicistas","taxonomy":"post_tag","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketeros y publicistas: distribuci\u00f3n digital | Mediam by Aleph<\/title>\n<meta name=\"description\" content=\"Para los marketeros y publicistas, es esencial saber toda la informaci\u00f3n sobre CTV, program\u00e1tica y streaming. 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