{"id":27,"count":7,"description":"<span data-contrast=\"auto\">Gracias a los <\/span><b><span data-contrast=\"auto\">medios program\u00e1ticos<\/span><\/b><span data-contrast=\"auto\">, las grandes marcas logran estar en el momento y lugar exacto para conectar con su audiencia. Descubre aqu\u00ed todo lo relacionado con esta herramienta que est\u00e1 transformando la forma en que pautamos en la era digital.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span>\r\n<h2><strong>C\u00f3mo funciona la pauta en medios program\u00e1ticos\u00a0<\/strong><\/h2>\r\n<span data-contrast=\"auto\">La publicidad en estos medios utiliza tecnolog\u00eda y datos para automatizar la compra de espacios publicitarios <\/span><i><span data-contrast=\"auto\">online<\/span><\/i><span data-contrast=\"auto\">. En lugar de negociar manualmente con diferentes plataformas, un software (DSP) especializado hace el trabajo por ti. \u00bfEl resultado? Una inversi\u00f3n m\u00e1s eficiente, segmentada y medible.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Gracias al an\u00e1lisis de datos, la publicidad program\u00e1tica te permite llegar a usuarios espec\u00edficos. Segmenta la pauta seg\u00fan su comportamiento, ubicaci\u00f3n, intereses, etc., asegurando que tu mensaje sea relevante.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">Conoce las \u00faltimas tendencias en este ecosistema, como el auge del <\/span><i><span data-contrast=\"auto\">retail<\/span><\/i><span data-contrast=\"auto\"> media, la integraci\u00f3n con plataformas de <\/span><i><span data-contrast=\"auto\">streaming<\/span><\/i><span data-contrast=\"auto\"> y la evoluci\u00f3n hacia un futuro sin <\/span><i><span data-contrast=\"auto\">cookies<\/span><\/i><span data-contrast=\"auto\">. Adem\u00e1s, encuentra informaci\u00f3n de valor para transformar la pauta publicitaria de tu marca:<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span>\r\n<ul>\r\n \t<li data-leveltext=\"\u25cf\" data-font=\"Noto Sans Symbols\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Noto Sans Symbols&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Funcionamiento de los DSP (Demand Side Platforms).<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:0,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:0,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:0,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:0,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:0,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li data-leveltext=\"\u25cf\" data-font=\"Noto Sans Symbols\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Noto Sans Symbols&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Subastas en tiempo real (RTB).<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:0,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:0,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:0,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:0,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:0,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li data-leveltext=\"\u25cf\" data-font=\"Noto Sans Symbols\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Noto Sans Symbols&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">M\u00e9tricas clave que te ayudan a evaluar el impacto de tus campa\u00f1as.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:0,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:0,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:0,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:0,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:0,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li data-leveltext=\"\u25cf\" data-font=\"Noto Sans Symbols\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Noto Sans Symbols&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Estrategias pr\u00e1cticas para alcanzar a tu audiencia en sitios web, aplicaciones m\u00f3viles, videos y redes sociales, maximizando tu inversi\u00f3n.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:0,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:0,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:0,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:0,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:0,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/li>\r\n<\/ul>\r\n<span data-contrast=\"auto\">En Mediam by Aleph, te conectamos con <\/span><i><span data-contrast=\"auto\">insights<\/span><\/i><span data-contrast=\"auto\"> que te ayudar\u00e1n a tomar decisiones informadas, optimizando tus presupuestos y logrando campa\u00f1as m\u00e1s efectivas. Porque sabemos que, como tomador de decisiones, buscas resultados medibles y soluciones innovadoras.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span>\r\n\r\n<span data-contrast=\"auto\">As\u00ed que, \u00bfest\u00e1s listo para aprovechar las posibilidades que te ofrecen los <\/span><b><span data-contrast=\"auto\">medios program\u00e1ticos<\/span><\/b><span data-contrast=\"auto\">? Este es tu punto de partida.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span>","link":"https:\/\/www.themediamgroup.com\/blog\/tag\/medios-programaticos\/","name":"Medios program\u00e1ticos","slug":"medios-programaticos","taxonomy":"post_tag","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Medios program\u00e1ticos e inversi\u00f3n publicitaria | Mediam by Aleph<\/title>\n<meta name=\"description\" content=\"Los medios program\u00e1ticos est\u00e1n dando un nuevo impulso a la pauta. Descubre su funcionamiento y c\u00f3mo aprovecharlos en tu pr\u00f3xima campa\u00f1a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.themediamgroup.com\/blog\/tag\/medios-programaticos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medios program\u00e1ticos e inversi\u00f3n publicitaria | Mediam by Aleph\" \/>\n<meta property=\"og:description\" content=\"Los medios program\u00e1ticos est\u00e1n dando un nuevo impulso a la pauta. Descubre su funcionamiento y c\u00f3mo aprovecharlos en tu pr\u00f3xima campa\u00f1a.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.themediamgroup.com\/blog\/tag\/medios-programaticos\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - The Mediam Group by Aleph\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Medios program\u00e1ticos e inversi\u00f3n publicitaria | Mediam by Aleph\" \/>\n<meta name=\"twitter:description\" content=\"Los medios program\u00e1ticos est\u00e1n dando un nuevo impulso a la pauta. Descubre su funcionamiento y c\u00f3mo aprovecharlos en tu pr\u00f3xima campa\u00f1a.\" \/>\n<meta name=\"twitter:site\" content=\"@MediamGroup\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/tag\/medios-programaticos\/\",\"url\":\"https:\/\/www.themediamgroup.com\/blog\/tag\/medios-programaticos\/\",\"name\":\"Medios program\u00e1ticos e inversi\u00f3n publicitaria | Mediam by Aleph\",\"isPartOf\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#website\"},\"description\":\"Los medios program\u00e1ticos est\u00e1n dando un nuevo impulso a la pauta. Descubre su funcionamiento y c\u00f3mo aprovecharlos en tu pr\u00f3xima campa\u00f1a.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/tag\/medios-programaticos\/#breadcrumb\"},\"inLanguage\":\"es\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/tag\/medios-programaticos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.themediamgroup.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Medios program\u00e1ticos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#website\",\"url\":\"https:\/\/www.themediamgroup.com\/blog\/\",\"name\":\"Blog - Mediam Group by Aleph\",\"description\":\"Blog con espectacular contenido digital\",\"publisher\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.themediamgroup.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#organization\",\"name\":\"Blog - Mediam Group by Aleph\",\"url\":\"https:\/\/www.themediamgroup.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2024\/10\/logo-themediamgroup.png\",\"contentUrl\":\"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2024\/10\/logo-themediamgroup.png\",\"width\":512,\"height\":512,\"caption\":\"Blog - Mediam Group by Aleph\"},\"image\":{\"@id\":\"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/themediamgroup\/\",\"https:\/\/x.com\/MediamGroup\",\"https:\/\/www.linkedin.com\/company\/mediam-group\/\",\"https:\/\/www.instagram.com\/mediam.group\/\",\"https:\/\/www.youtube.com\/@themediamgroup\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Medios program\u00e1ticos e inversi\u00f3n publicitaria | Mediam by Aleph","description":"Los medios program\u00e1ticos est\u00e1n dando un nuevo impulso a la pauta. Descubre su funcionamiento y c\u00f3mo aprovecharlos en tu pr\u00f3xima campa\u00f1a.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.themediamgroup.com\/blog\/tag\/medios-programaticos\/","og_locale":"es_ES","og_type":"article","og_title":"Medios program\u00e1ticos e inversi\u00f3n publicitaria | Mediam by Aleph","og_description":"Los medios program\u00e1ticos est\u00e1n dando un nuevo impulso a la pauta. Descubre su funcionamiento y c\u00f3mo aprovecharlos en tu pr\u00f3xima campa\u00f1a.","og_url":"https:\/\/www.themediamgroup.com\/blog\/tag\/medios-programaticos\/","og_site_name":"Blog - The Mediam Group by Aleph","twitter_card":"summary_large_image","twitter_title":"Medios program\u00e1ticos e inversi\u00f3n publicitaria | Mediam by Aleph","twitter_description":"Los medios program\u00e1ticos est\u00e1n dando un nuevo impulso a la pauta. Descubre su funcionamiento y c\u00f3mo aprovecharlos en tu pr\u00f3xima campa\u00f1a.","twitter_site":"@MediamGroup","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/www.themediamgroup.com\/blog\/tag\/medios-programaticos\/","url":"https:\/\/www.themediamgroup.com\/blog\/tag\/medios-programaticos\/","name":"Medios program\u00e1ticos e inversi\u00f3n publicitaria | Mediam by Aleph","isPartOf":{"@id":"https:\/\/www.themediamgroup.com\/blog\/#website"},"description":"Los medios program\u00e1ticos est\u00e1n dando un nuevo impulso a la pauta. Descubre su funcionamiento y c\u00f3mo aprovecharlos en tu pr\u00f3xima campa\u00f1a.","breadcrumb":{"@id":"https:\/\/www.themediamgroup.com\/blog\/tag\/medios-programaticos\/#breadcrumb"},"inLanguage":"es"},{"@type":"BreadcrumbList","@id":"https:\/\/www.themediamgroup.com\/blog\/tag\/medios-programaticos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.themediamgroup.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Medios program\u00e1ticos"}]},{"@type":"WebSite","@id":"https:\/\/www.themediamgroup.com\/blog\/#website","url":"https:\/\/www.themediamgroup.com\/blog\/","name":"Blog - Mediam Group by Aleph","description":"Blog con espectacular contenido digital","publisher":{"@id":"https:\/\/www.themediamgroup.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.themediamgroup.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.themediamgroup.com\/blog\/#organization","name":"Blog - Mediam Group by Aleph","url":"https:\/\/www.themediamgroup.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2024\/10\/logo-themediamgroup.png","contentUrl":"https:\/\/www.themediamgroup.com\/blog\/wp-content\/uploads\/2024\/10\/logo-themediamgroup.png","width":512,"height":512,"caption":"Blog - Mediam Group by Aleph"},"image":{"@id":"https:\/\/www.themediamgroup.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/themediamgroup\/","https:\/\/x.com\/MediamGroup","https:\/\/www.linkedin.com\/company\/mediam-group\/","https:\/\/www.instagram.com\/mediam.group\/","https:\/\/www.youtube.com\/@themediamgroup"]}]}},"_links":{"self":[{"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/tags\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/tags"}],"about":[{"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/taxonomies\/post_tag"}],"wp:post_type":[{"href":"https:\/\/www.themediamgroup.com\/blog\/wp-json\/wp\/v2\/posts?tags=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}