Our comprehensive solution integrates data, creativity, and true performance through Connected TV. We help brands move beyond awareness and drive measurable, scalable business impact. PowerTV Core Solutions:
CTV Premium Inventory: Access to high-quality content on the leading platforms.
Branded Experiences: Interactive, gamified, and immersive formats that convert attention into action.
CTV Sports: Exclusive ad formats during global events like the World Cup, the Olympics, and regional leagues.
Measurement Suite: Tools like Brand Lift, MMP integration, and pixel tracking to prove real business impact.
How can you enhance your brand strategy with
?
CTV for Brandformance
Interactive formats
That Drive Action Branded Experiences
BRANDED EXPERIENCES:
Medición cross-device y optimización automática que convierten la pantalla más grande en un motor de performance
On-screen interaction: games, polls, exploration.
Higher engagement and stronger brand recall.
Proven results in Brandformance.
Case Studies Mediam by Aleph
Real Stories, measurable results.
Junto a Publicis Colombia impulsamos Halls Guatemala con CTV:
logrando un costo por vista 38.26% más económico que el benchmark de YouTube.
«Colaborar con Mediam by Aleph nos permitió optimizar nuestra inversión publicitaria en Guatemala, conectando con nuestra audiencia de forma más eficiente y logrando resultados únicos a través del uso de CTV y ViX como estrategia de marca.»Conoce más
Revlon deslumbra con ViX
tasas de vistas completadas por encima del 90%.
Performly de la mano de Mediam Group, desarrolló una estrategia de alto alcance en ViX con creatividades disruptivas que invitaban a las audiencias a conectar con la marca. Gracias a la excelente ejecución, se rompió récord en tasas de vistas completadas con +98% demostrando un alto engage en audiencias claves para la marca.
Conoce más
97% de completed view y 60% por debajo de la referencia del mercado para anuncios de video.
Luis Velutini, Head of Marketing de New Balance LATAM, lo expresó de esta manera:
«Aliarnos con Mediam by Aleph ha sido clave para innovar en nuestras estrategias de marca. Su enfoque en herramientas avanzadas y plataformas como ViX nos ha permitido impulsar nuestras estrategias de awareness con resultados efectivos y transformadores.»Conoce más
Let’s talk about your CTV strategy
Let’s talk about your CTV strategy
Let's discuss your strategy with
Is your brand ready to play on the biggest screen?
Fill the form, and one of our specialists will get in touch with you.
All Rights Reserved © 2026
Let’s talk about your CTV strategy
*Disclaimer: Su información de contacto podrá ser compartida con los socios del evento.
Let's discuss your strategy with
Our comprehensive solution integrates data, creativity, and true performance through Connected TV. We help brands move beyond awareness and drive measurable, scalable business impact. PowerTV Core Solutions:
CTV Premium Inventory:
Access to high-quality content on the leading platforms.
Branded Experiences: iInteractive, gamified, and immersive formats that convert attention into action.
CTV Sports: Exclusive ad formats during global events like the World Cup, the Olympics, and regional leagues.
How can you boost your brand strategy with with
97% de completed view y 60% por debajo de la referencia del mercado para anuncios de video.
Luis Velutini,
Head of Marketing de New Balance LATAM, lo
expresó de esta manera:
«Aliarnos con Mediam by Aleph ha sido clave para innovar en
nuestras estrategias de marca. Su enfoque en herramientas
avanzadas y plataformas como ViX nos ha permitido impulsar
nuestras estrategias de awareness con resultados efectivos y
transformadores.»
Junto a Publicis Colombia impulsamos
Halls Guatemala con
CTV:
logrando un costo por vista 38.26% más económico que el benchmark de YouTube.
«Colaborar con Mediam by Aleph nos permitió optimizar nuestra inversión publicitaria en Guatemala, conectando con nuestra audiencia de forma más eficiente y logrando resultados únicos a través del uso de CTV y ViX como estrategia de marca .»
- Directora de Cuentas Halls Publicis.
Conoce más
Revlon deslumbra con ViX la marca se posiciona en Panamá con formatos innovadores de alto engagement, conectando con audiencias claves logrando obtener tasas de vistas completadas por encima del 90%.
Performly de la mano de Mediam Group, desarrolló una estrategia de alto alcance en Vix con creatividades disruptivas que invitaban a las audiencias a conectar con la marca. Gracias a la excelente ejecución, se rompió récord en tasas de vistas completadas con +98% demostrando un alto engage en audiencias claves para la marca.
Conoce másIMeasurement Suite: Tools like Brand Lift, MMP integration, and pixel tracking to prove real business impact.
Our Brandformance approach transforms screen time into tangible results. Every impression generates a measurable impact: greater recall, increased purchase intent, and conversions that drive your business forward.
PowerTV by Mediam
CTV for Brandformance
Advanced optimization
through pixels, MMPs, and Brand Lift studies.
CTV is not just about reach,
it’s about context, connection, and conversion.
average CTV video completion rate
85%
+30%
higher ad recall than social video.
CTV SPORTS BY
Power TV by Mediam connects with fans at the most exciting moments: before, during, and after every game.
Dominate the Streaming Arena
No skipping. No distractions. Just immersive brand experiences.
of Smart TV users watch live sports on CTV.
live soccer hours watched on Smart TVs in Mexico (2024).
more fans talk about your brand when it appears on CTV.
80%
+223M
3.5X
Real-Time Action. measurable results.
With
your brand connects with fans in the most relevant moments Connect with fans across:
World Cup 2026, Olympic Games, Local leagues and exclusive content on FAST and AVOD
Ready to lead the streaming revolution?
Download exclusive data, insights, and activation recommendations for winning with CTV Sports
Download our exclusive eBook:
"The ROI of Sports on CTV"
Is your brand ready to play on the biggest screen?
Fill the form, and one of our specialists will get in touch with you.
CTV for
Brandformance
BRANDED EXPERIENCES:
Interactive formats That Drive Action Branded Experiences
Our comprehensive solution combina data, creatividad y performance real en Connected TV. We help brands move beyond awareness and drive measurable, scalable business impact. PowerTV Core Solutions:
On-screen interaction: games, polls, exploration.
Higher engagement and stronger brand recall.
Proven results in Brandformance.
PowerTV by Mediam
CTV for Brandformance
Our Brandformance approach transforms screen time into tangible results. Every impression generates a measurable impact: greater recall, increased purchase intent, and conversions that drive your business forward.
CTV is not just about reach,
it’s about context, connection, and conversion.
+30%
higher ad recall than social video.
+85%
average CTV video completion rate
Advanced optimization
through pixels, MMPs, and Brand Lift studies.
Power TV by Mediam connects with fans at the most exciting moments: before, during, and after every game.
CTV SPORTS BY
Dominate the
Streaming Arena
No skipping. No distractions. Just immersive brand experiences.
80%
of Smart TV users watch live sports on CTV.
3.5X
more fans talk about your brand when it appears on CTV..
+223M
live soccer hours watched on Smart TVs in Mexico (2024).
Download exclusive data, insights, and activation recommendations for winning with CTV Sports
Download our exclusive eBook:
"The ROI of Sports on CTV"
Real-Time Action. measurable results.
With
your brand connects with fans in the most relevant moments
World Cup 2026, Olympic Games, Local leagues and exclusive content on FAST and AVOD
Ready to lead the streaming revolution?
Is your brand ready to play on the biggest screen?
Fill the form, and one of our specialists will get in touch with you.
Let's discuss your strategy with
96%
video completion rate
-60%
cost vs benchmark
+60%
lift in purchase intent among impacted audiences
+46%
increase in loan applications
98%
video completion rate on CTV
Case Studies Mediam by Aleph
Real Stories, measurable results.
Junto a Publicis Colombia impulsamos Halls Guatemala con CTV:
logrando un costo por vista 38.26% más económico que el benchmark de YouTube.
«Colaborar con Mediam by Aleph nos permitió optimizar nuestra inversión publicitaria en Guatemala, conectando con nuestra audiencia de forma más eficiente y logrando resultados únicos a través del uso de CTV y ViX como estrategia de marca.»Conoce más
Revlon deslumbra con ViX
tasas de vistas completadas por encima del 90%.
Performly de la mano de Mediam Group, desarrolló una estrategia de alto alcance en ViX con creatividades disruptivas que invitaban a las audiencias a conectar con la marca. Gracias a la excelente ejecución, se rompió récord en tasas de vistas completadas con +98% demostrando un alto engage en audiencias claves para la marca.
Conoce más
97% de completed view y 60% por debajo de la referencia del mercado para anuncios de video.
Luis Velutini, Head of Marketing de New Balance LATAM, lo expresó de esta manera:
«Aliarnos con Mediam by Aleph ha sido clave para innovar en nuestras estrategias de marca. Su enfoque en herramientas avanzadas y plataformas como ViX nos ha permitido impulsar nuestras estrategias de awareness con resultados efectivos y transformadores.»Conoce más
97% de completed view y 60% por debajo de la referencia del mercado para anuncios de video.
Luis Velutini,
Head of Marketing de New Balance LATAM, lo
expresó de esta manera:
«Aliarnos con Mediam by Aleph ha sido clave para innovar en
nuestras estrategias de marca. Su enfoque en herramientas
avanzadas y plataformas como ViX nos ha permitido impulsar
nuestras estrategias de awareness con resultados efectivos y
transformadores.»
Junto a Publicis Colombia impulsamos
Halls Guatemala con
CTV:
logrando un costo por vista 38.26% más económico que el benchmark de YouTube.
«Colaborar con Mediam by Aleph nos permitió optimizar nuestra inversión publicitaria en Guatemala, conectando con nuestra audiencia de forma más eficiente y logrando resultados únicos a través del uso de CTV y ViX como estrategia de marca .»
- Directora de Cuentas Halls Publicis.
Conoce más
Revlon deslumbra con ViX la marca se posiciona en Panamá con formatos innovadores de alto engagement, conectando con audiencias claves logrando obtener tasas de vistas completadas por encima del 90%.
Performly de la mano de Mediam Group, desarrolló una estrategia de alto alcance en Vix con creatividades disruptivas que invitaban a las audiencias a conectar con la marca. Gracias a la excelente ejecución, se rompió récord en tasas de vistas completadas con +98% demostrando un alto engage en audiencias claves para la marca.
Conoce más96%
video completion rate
-60%
cost vs benchmark
+46%
increase in loan applications
video completion rate on CTV
98%
+60%
lift in purchase intent among impacted audiences
With
+50M Smart TVs
and
4B+ hours of streaming
per month, VIDAA makes an impact at the key moment of decision.
86% of people have taken action after seeing ads in Connected TV
With +50M Smart TVs and 4B+ hours of streaming per month, VIDAA makes an impact at the key moment of decision.
86%
of people
have taken action
after seeing
ads in
Connected TV
What does it mean for your brand that Mediam is
Official Distributors of in Latin America
We are the authorized commercial channel to activate VIDAA advertising inventory in the region, integrating native advertising on Smart TVs and FAST capabilities within PowerTV.
Win the First Moment of Truth on CTV with
Impact the audience
before they enter an app,
in the native Smart TV environment, including
the home screen, CTV's prime real estate.
Available VIDAA formats in LATAM
Home Screen
Video
Native Display
FAST
Reach in a
high-consumption environment on the big screen
to accelerate
brand consideration and recall.
Real scale in homes:
Impact the audience
at the key moment
of decision, not just during consumption.
More contexts and more opportunities to connect with audiences and drive action as part of a brandformance strategy.
4B+ streaming
hours per month
50M+ Smart TVs
with VIDAA
400+ apps
global and local
Official Distributor in Latin America
Official Distributor in Latin America
What does it mean for your brand
that Mediam is
Official Distributors of
in Latin America
We are the authorized commercial channel to activate VIDAA advertising inventory in the region, integrating native advertising on Smart TVs and FAST capabilities within PowerTV.
Win the First Moment of Truth on CTV with
Impact the audience
before they enter an app,
in the native Smart TV environment, including
the home screen, CTV's prime real estate.
Available Formats
Home Screen
Video
Native Display
FAST
Reach in a
high-consumption environment on the big screen
to accelerate
brand consideration and recall.
Real scale in homes:
Impact the audience
at the key moment
of decision, not just during consumption.
More contexts and more opportunities to connect with audiences and drive action as part of a brandformance strategy.
4B+ streaming
hours per month
50M+ Smart TVs
with VIDAA
400+ apps
global and local